ramina khachi's Page

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ramina khachi

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200 loneree Irvine, CA 92603

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usa

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RAMINA KHACHI Senior Creative Director
Represented by Creative Circle 212.777.8001 I www.rbxbrand.com

PROFILE
Seasoned, award-winning creative professional with more than 16 years outstanding success in leading creative service,
branding, marketing strategies, and product development, launching new companies and enhancing branding and positioning
of existing companies. Proven ability to assemble and direct multidisciplinary teams across various disciplines including designers, art directors, copywriters, photographers, visual designers, motion designers, production artists and Flash developers Information Architecture, and Front-End Web Developers. Specialize in designing and implementing branding and marketing strategies that
encompass the full range of media and materials including product Development, retail packaging, advertising, print collateral, interactive media, Web presences, trade show, special promotional events, PR, corporate communications, in-store design, point
of purchase, displays and merchandising.
Earned reputation for creating innovative and industry-leading total branding solutions, design excellence on behalf of clients
in a wide variety of industries. Led many global brand developments and solved the challenge of creating sub-brands that roll
up into a master parent brand. Excellent interpersonal communication and presentation skills. Successful track record in new
business development with strong leadership and an entrepreneurial strength. Industry experience includes Beauty and
Cosmetic, Health, Food, Fine Arts, and Nonprofits.
EXPERIENCE
MARKWINS BEAUTY PRODUCTS I CITY OF INDUSTRY, CA I 1/2009–4/2010
An industry-leading manufacturer of beauty products, Markwins has developed product lines and programming to reach women and girls of all ages and market segments. Its brands include The Color Institute, The Color Workshop, POP, A.C.T., Bratz, The Spa Workshop, the Spa Institute, wet n wild, Black Radiance, and Tropaz.
Senior Creatiive Director
Formulated and executed innovative branding strategies to drive revenues, grow market share, and improve brand recognition products. Led the development of a unified creative strategy, concept, design and comprehensive branding for multiple lines of beauty products including wet n wild, Black Radiance, Beauty Benefits, and Fantasy Makers. Supervised a high-level team of creative professionals and coordinated with other departments to translate marketing objectives into unique branding solutions. Managed and directed a full-time creative staff of 7 and additional freelancers as required. Involved in all aspects of client
projects from initial proposal to postmortem analysis; creative direction of content and visual design (including information architecture, interface design and usability testing); defined strategic guidelines, including brand and style guides, and brand positioning statements; oversaw all concept and visual design work for parent brand and all sub-brands. Managed projects to develop and roll out a complete product development and marketing program. Determined market needs and generated product requirements and definition for development. Defined, named, priced, and positioned products and designed packaging. Led and developed multiple cosmetics lines for domestic and international markets.
• Grew sales revenues from $60 million to $75 million in the first six months, developing strategies thatenabled addition of 3,500 new stores, a figure that is still growing.